What is a Responsive website & why you should care?

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”– Jeffrey Veen

What is a Responsive website?

Simply put,  responsive websites are designed to respond to their environment, meaning the device they are being viewed on. The web site you are currently reading this on is a responsive website. It works and looks good on a desktop, a tablet and on a smartphone.

 Why Should I care?

As a business owner, you’re investing thousands of dollars into your website and marketing efforts to reach your target audience. How your target audience is accessing your web page changes constantly. For the last 20 years, visitors have been primarily on desktop and laptop computes where the screen is generally the same size. Now with the growth of mobile devices, your website needs to be able to respond to the browser that your target audience is using and with mobile devices, this is much smaller.

If your website looks great on the desktop but is broken, looks odd or is illegible on an smartphone then you risk the chance of losing potential customers.

By 2015, there will be 7.4 billion mobile devices in the market and although the desktop market is slowing, there are still over a billion computers in the world. With that reality, you want your web investment to be inline with these market trends.

Examples of Responsive websites

Here are some examples of Responsive website themes.

How do you get a Responsive website?

You can partner with a firm like ours. We build responsive sites on the powerful WordPress Platform. We simplify the process by using Responsive themes which allow you to get your site up running for a lower cost than starting from scratch.

Interested in learning more? Contact us. We’d love to help you out.


What is a Responsive website & why you should care?
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