Now in it’s seventh year, this report is always stocked full of great usable insights in the world of online marketing.
Every year, HubSpot spends countless hours researching, reporting, and calculating the impact inbound sales and marketing has had on thousands of businesses worldwide.
This year, business owners and CMO’s need to take even more notice of the advantages and benefits that inbound marketing brings to your bottom line.
The State of Inbound survey has always been comprehensive, but this year’s report is truly a global document, with more than 150 countries represented.
The majority of nearly 4,000 respondents are marketers who work for B2B SMBs, and only one-third have an affiliation with HubSpot. Half of the companies represented generate under $1M a year in revenue, and the other half generate over $1M.
You can get your free copy here or check out some of interesting stats below.
Inbound vs. Outbound by Company Size
Inbound is the dominant marketing strategy for companies with fewer than 200 people
Top Priorities by Company Size
Increasing leads and converting them are top priorities, especially for SMBs
Top Challenges by Company Size
Proving ROI and subsequently securing more budget are marketers’ biggest roadblocks
Inbound vs. Outbound by Marketing Spend
Inbound is the way of the lean ‘n’ mean shop
These and many other great data insights available in this years State of Inbound Report.
You can get your free copy here.